There are billions of sites on web. In your specific business, there must be at least thousands of websites vying for viewer’s eyeballs.
If this was not enough then social networking sites such as Facebook, Twitter, MySpace etc. have shifted the way individuals interact drastically.
Search engines are fast updating their algorithms to keep pace with such huge quantity of advice going on net. Search engines are just like the searches they provide to their users optimization. It really is a big challenge for search engines to supply the finest and most applicable and updated results to the users. With proliferation of so many sites, Search engines’ task is not getting any simpler. Not only they need to index all the sites accessible, they’ve to classes each of them correctly, rate them according to god-knows how factors like inbound links, content, and societal indicators so that they can supply you most accurate search results.
In such scenario, it is becoming much more important then ever for a website owner to make a website that helps every thing involved – website owners, search engine and user – meet their roles in the best method possible.
1) Your website is not a maze: No longer can a web site escape with poorly designed and ill-thought of designs. With the advent of Web 2.0, the focus shifted to information sharing and user centric design.
A website ought to have a navigation system that can be easily accessed by all users, across all browsers. This will ensure your site is also navigable by search engine bots.
If your users cannot browse it may unnavigable by search engine bots.
2) don’t believe in 1-size-fits-all: All designers have their favorite browsers and usually design and test on just those browsers. The problem is all browsers don’t show the same output. If your site looks a million dollar on Firefox then it does not mean that it will not seem as bad in Internet explorer. Even browsers that are same show a site differently across its versions. Before rolling out your web site make sure that your site renders as you need in major variants and all browsers.
3) All pages came with a goal to this world: A website should have clearly defined hierarchy. The main navigation should just take the user to main pages and portions of the website. Less significant pages instead should be linked from their parent sections and must not be linked from chief navigation.
Each webpage should serve a unique function and let using unique title tags on all web pages knows that. Users and search engine bots will value it!
4) A site copy should at no time be duplicated: While preparing copy for a site, many times content from other web site is added verbatim. This is so wrong in many degrees. First off it reveals you’re just too lazy to write content for your own site. Secondly, it shows that you’re incompetent. It also shows that you have light regard for other people’s property and will willingly break laws.
There are other reasons also. Search engines are nowadays faced with the issue of junk results filled with sites with low quality content was copied by &. Be responsible. Lead by providing first content on your own web site to Search Ecosystem.